As part of a specialised portfolio to send out to publishers, I lumped together my favourite bits of work related to publishing and book design to send PDFs of.
It only contains five pieces of work since I don't want to take too much of their time while they browse e-mails. Sending this and then following up with the post cards would be an ideal strategy.
In terms of the ordering, I lumped the more illustrative projects at the end, with the more typographic ones at the beginning in order to immediately show I can use both type and image together.
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