Friday 21 November 2014

Studio Brief 2: Life's A Pitch

What is the idea/concept for your group's proposal?
Our idea is to have a travelling arts van that would go from city to city promoting art and also acting as a sort of pop-up shop

What service do you propose to provide?

  1. Sell prints/art-related products
  2. Run art-related workshops for all ages
  3. Giving art-related talks/making visits in schools/colleges

Who will benefit /make use of your service?

  1. Cities which we travel to
  2. City's art scene
  3. Illustrators whose work we stock
  4. People interested in learning arts
  5. People who take part in our workshops

What are the aims of your proposal?

  1. Make money
  2. Spread brand at an easy-to-reach street level
  3. Create a brand
  4. Promote other budding illustrators

What are the expected outcomes of your proposal?

  1. Test waters of ideas before setting up a space/shop

How will you measure your success?

  1. Profit margins
  2. Reception of the public - if it's good
  3. How long the driving van can be sustained

What problems can you foresee?

  1. Products not selling
  2. Not being able to afford start-up funds
  3. Not getting a response from the public

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